What did we do?
We created a one hour session that brought the topic to life in tangible, intriguing and active ways to build visceral connection and then moved into a series of fast-paced activities to inspire action and advocacy. Knowing that attendees would be from multiple countries with a likely range of levels of understanding and experience in the topic, we developed a series of routes through the issue that would enable a sense of connection and build knowledge no matter the individual's starting point.
Attendees began by immersing themselves in four scenarios that set the urgency and explored the issue of resistance from multiple lenses in order to better understand what the misuse and overuse of antibiotics means for us as individuals, how it spreads through the food and agriculture systems, and the impact on a societal level.
We created short films with experts working both in antibiotic development and in Wellcome’s Drug Resistant Infections team that framed the positive action that can be taken by individuals and society as a whole in order to inspire attendees, and then facilitated group activities with a range of resources we designed to connect the issue into their own areas of expertise – identifying key players within their worlds and the possible actions they could take to make change.
