What did we do?
We worked with Innocent’s senior team to identify the core messages that they wanted to communicate to their staff. We also ran sessions with members of the Creative, Strategy and Product teams in order to better understand their vision for the organisation.
The senior team wanted to celebrate achievement and generate excitement about the future. To showcase these two themes, we created a film that combined Innocent’s own pre-existing footage with new material that was created with the involvement of staff at all levels.
The resulting film had a playful concept that was unique to the Innocent brand. It was showcased at the strategy launch event and brought freshness and clarity to Innocent’s communication with its staff, creating a great buzz amongst the whole team.