What did we do?
We created a pop-up fictional pharmacy that housed a series of imaginary medicines. The medicines served as conversational aids during interviews with the public and were designed to inspire interest and deepen engagement with the research questions being asked.
The medical ‘product range’ used a familiar clinical aesthetic to connect across a diverse public audience, and each featured different facts relevant to medical testing and evidence.
The fictional pharmacy was able to obtain a much deeper level of insight than traditional research methods, and had such an impact that it is now housed permanently in the atrium of the Academy of Medical Science’s Portland Place HQ.