What did we do?
We designed a six-month internal learning and engagement programme that was both rigorous and fun and included working intensively with the senior team, before widening the programme across the department. Participants took part in multi-sensory workshops that used a range of stimuli and unique exercises to help build a tangible understanding of ‘what good looks like’. They have continued to develop and deepen their engagement through using resources that were created to extend the life and impact of the project internally.
We have also worked with the Sustainability team, designing a process to help a senior working group define a new strategic direction. We then used inventive methods to engage staff from the wider Selfridges Group with the sustainability message. At a two-day off-site experience, staff heard audio from inspiring speakers, created fictional products for the ‘sustainable store of the future’, took part in outdoor ‘land wisdom’ exercises and planned how to kick-start their own sustainability projects.